Your leadership has a gap. This assessment tells you exactly where it is.
60 questions. Six pillars. One clear picture of where purpose-led leadership is already working in your business — and where the implementation gap is quietly holding you back.
Start Your Free AssessmentTakes under 15 minutes · Instant results · No cost
You already know what good leadership looks like. The question is whether you live it under pressure.
I have spent 35 years in corporate leadership and business growth coaching. The pattern I see most consistently in founders and MDs is not a lack of knowledge. It is not a lack of commitment either. It is the implementation gap.
You can articulate your values clearly. You have a vision. You have read the books and attended the events. And yet, when the pressure lands — when a difficult decision needs to be made at speed, when the team is underperforming, when your own energy and focus are stretched — the gap between the leader you intend to be and the leader who shows up in that moment becomes visible.
"The implementation gap is not a skills problem. It is an identity problem — the distance between who you know you are as a leader and what you actually do when the stakes are highest."
The critical issue is that most leaders cannot see precisely where that gap lives. They feel it. They notice the results of it in their teams, their culture, and their own frustration. They just cannot pinpoint which of the six pillars are embedded and which are still fragile under pressure.
That is what this assessment is designed to tell you.
- Your vision is written down somewhere — only it does not yet live in the daily decisions of your team when you are not in the room.
- You have values you believe in deeply, yet you can feel the moments where those values yield to urgency, habit, or exhaustion.
- You invest in your business consistently. You are less certain you invest in yourself with the same rigour — and it is starting to show in your leadership capacity.
From vague frustration to a clear development priority
The assessment does not tell you what you want to hear. It tells you what you need to know — specifically, and by pillar.
Before the assessment
- You know something is off in your leadership, you just cannot name it precisely
- Development feels scattered — a podcast here, a book there, no clear priority
- You lead differently under pressure than you do in your best moments
- You measure business results carefully, yet never measure your own leadership with the same rigour
After the assessment
- A percentage score for each of the six pillars, showing exactly where you are strong and where the gap lives
- A named leadership profile that reflects where you are on the purpose-led journey
- A clear, specific starting point for your next 90 days of development
- A baseline you can return to and measure genuine progress against
The six pillars of purpose-led leadership
The assessment scores your leadership independently across all six pillars. Each pillar generates its own percentage score and a personalised status statement. You leave knowing precisely which pillars are thriving, which are developing, and which represent your most urgent priority.
Your vision is the North Star of your leadership. This pillar measures whether it guides your decisions automatically — not only when you have the time and space to reflect, but under pressure, when it matters most.
A vision that lives only in your head is a personal ambition, not a leadership framework. This pillar assesses whether your team makes decisions consistent with your values when you are not in the room.
Unreleased negative emotions and limiting beliefs do not disappear — they show up in your leadership decisions, your communication, and the culture you unconsciously model. This pillar measures your emotional leadership capacity.
Authentic leadership is about congruence — the degree to which who you say you are matches who your team experiences you to be, consistently, in every context and condition.
You cannot lead others from a depleted state. This pillar assesses whether sustainable self-care is embedded as a non-negotiable leadership practice or whether it yields first when workload increases.
Purpose-led leaders invest in growth with the same rigour they apply to business investment. This pillar assesses the intentionality, balance, and measurable impact of your personal and professional development.
Four steps from assessment to clarity
Complete the 60 statements
Each statement is scored on a five-point scale. Score for your current reality — not the leader you are working to become. The most useful results come from honest reflection, not aspirational thinking.
Receive your pillar scores instantly
You receive a percentage score for each of the six pillars, expressed in one of four bands: Critical Gap, Developing, Progressing, or Thriving. Each band includes a personalised status statement written for where you are right now.
Discover your leadership profile
Your overall score places you in one of four purpose-led leadership profiles. The profile gives you a clear picture of where you are on the journey and what the most productive next step looks like for a leader at your stage.
Return in 90 days to measure your progress
Because every result is expressed as a percentage, you can retake the assessment after 90 days of focused development and compare scores directly. A move from 55% to 68% is measurable evidence of real change.
Which profile will you receive?
Your overall score places you in one of four leadership profiles. Each comes with specific guidance on where to focus your development next.
Is this assessment right for you?
This is for you if...
- You are a founder or MD of an owner-managed business with a growing team
- You are purpose-driven and frustrated that your values are not yet embedded in your team's daily decisions
- You invest in your own development and want a clear, evidence-based starting point
- You are willing to score honestly for your current reality — not your best-day performance
- You want to lead with intention and measure genuine progress over time
This is not for you if...
- You are looking for a quick-fix tool with no personal development involved
- You want the score to reflect your aspirations rather than your current practice
- You see purpose and values as a marketing position rather than a real decision-making framework
- You are not yet leading a team — this assessment is designed for leaders with people to align
Chris Hallett
Certified Business Growth Coach
IAPC&M Accredited
Chris Hallett
I created the Purpose-Led Leadership Implementation Assessment because I kept seeing the same pattern. Founders and MDs who intellectually understood what purpose-led leadership looked like — and then made decisions under pressure that had nothing to do with their stated values. Not because they did not care. Because the framework had not yet become automatic.
With 35 years in corporate IT and business leadership, and as a Certified Business Growth Coach accredited by the IAPC&M, I work with SME founders and managing directors who are ready to close that gap with precision and intention rather than hoping it resolves itself over time.
I am a Certified Trainer of Neuro Linguistic Programming, Time Line Therapy™ and Hypnosis. The six-pillar framework at the core of this assessment draws on all three disciplines — and on the real patterns I have observed working with leaders across professional services, consulting, technology, and B2B businesses.
The assessment is the starting point I wish more of my clients had reached for earlier.
Author, Purpose Before Profit: The Six Pillars of Purpose-Led Leadership | wavecommsgroup.co.uk
What you are probably wondering
Know exactly where your implementation gap lives. Then close it.
The gap between knowing what good leadership looks like and living it automatically is not a knowledge problem. It is a practice problem. The assessment tells you precisely where to start.
Start Your Free AssessmentTakes under 15 minutes · Instant personalised results · No cost