You built your business to make a difference, yet growing feels like you're facing impossible choices. The inner voice saying "who am I to lead this?" is getting louder. You're burned out from carrying the vision alone, struggling with limiting beliefs about money and success, and watching the purpose-profit tension create constant internal conflict.
Traditional business coaching gives you a strategy, mindfulness programmes take years.
Traditional business training gives you skills and abilities, yet you and your team still face barriers.
Purpose-led training gives you frameworks and you still lack on thing ...
None address what's actually stopping you: Implementation that works.
At Wave Communications, we combine NLP, Hypnosis and Time Line Therapy™ with marketing and business growth strategies and world-class training to give you something different.
This isn't theory, it's purpose-led training that creates measurable behavioural change.
This transformational approach takes days rather than months or years. This is a transformation at a root-cause level rather than surface behaviour change.
You know what your business should become, and you can see the impact you want to create. What you're missing is the practical methodology to get your message out, build a high-performing organisation with empowered teams who embody your vision, mission, purpose and values while retaining their own identity.
Most business coaches offer strategies, while trainers teach techniques.
I don't just teach you Purpose-Led Leadership ...
I provide the implementation methodology to make it work
I don't just give you frameworks ...
I rewire the freeze response that stops you from closing deals, and show you how to communicate your purpose in ways that inspire action, build teams that embody your values, and create marketing systems aligned with your ethics.
This is an implementation methodology grounded in real business success, not just a therapeutic process or marketing theory. You get the strategy and the unconscious rewiring to actually execute it.
35 years leading corporate change projects and programmes
Selling five and six-figure consulting, training and coaching deals
Built a startup to a £400k turnover in 6 months
Certified Trainer of NLP, Hypnosis and Time Line Therapy™
Member of the Chartered Institute of Marketing
Accredited Growth Coach
We teach more than Purpose-Led Leadership ...
We provide the implementation methodology to make it work
We give you frameworks ...
We provide an implementation methodology grounded in real-world business success, not just a therapeutic process or marketing theory.
Our training programmes combine Vision & Mission clarity with practical capability development. We work with you to clarify your vision so your leadership team can articulate it with conviction. We then deliver training programmes that address your specific needs: releasing growth ceiling beliefs, building an ethical sales methodology, developing communication mastery, creating high-performing teams, and establishing sustainable leadership practices that retain top talent.
Your leadership team articulate your vision, mission and values naturally
You witness true cross-team collaboration
Your team embrace servant-leadership
You attract and retain the best team
Your revenue levels break through the precious barrier
You build a capability infrastructure that makes implementation automatic rather than exhausting.

Ian., Joint MD Hospitality Consultancy

Julia, Business Owner

Alex, Business Owner
Wave Communications Group delivers training programmes helping purpose-driven CEOs across the UK bridge the gap between knowing your purpose and implementing it consistently across your organisation. Using transformational training methodology, I develop organisational capability for sustained implementation under pressure.
Frequently Asked Questions
answer
answer
answer
answer
answer